Our Company, our Motivation

Knowledge is the first step – experience the crucial one.
The information on this page gives you a solid foundation. But aquaponics and hydroponic systems are living, complex ecosystems in which many variables interact. What looks clear in the textbook can turn out very differently in practice – depending on water quality, indoor climate, fish species or plant choice.
Our advice starts precisely where general knowledge reaches its limits: with your concrete system, your conditions and your goals. This will save you time, resources – and, if in doubt, your fish too.

Our motivation is the desire to sustainably enable the supply of food with a minimum of negative effects on nature and the environment. We also want to provide all interested parties, even those who do not wish to become our customers, with all the necessary information for self-sufficiency. This has enormous advantages in terms of environmental protection, resource conservation, short distances, crisis resilience, etc. For this purpose, you will find extensive information on (almost) all aspects of successfully operating an aquaponic or hydroponic system. You can find more about this in the menu under Topics. In our DIY | Self-Build Category, we get directly to the technology of system control. We hope this can give all interested parties a good start.

Through this website and the articles on various aspects of hydroponics and aquaponics, we aim to promote the commoditization (standardization and interchangeability) of this technology. The idea behind this is to effectively prevent individual companies from monopolizing this technology and thereby contribute to its widespread adoption.

Our business model combines research to achieve an optimum of yield with a minimum of resources and costs. Our primary goal is sustainable agriculture.